4/1/2023 0 Comments Corporate video productionIf you really want to reach anyone, whether it be potential customers, new employee recruits, or even employed staff, connect with them on an emotional level throughout your video. While this may be good information, the general viewer will most likely turn away from something so analytical and boring. Most corporate videos recite facts, figures, features, and benefits. This concept has been mentioned several times and, quite honestly, should be reiterated time and time again because it is that crucial to producing a good video of any kind.Īlmost all purchase decisions ( and other decisions as well) are emotionally based, though we like to believe we are rational beings. Tailor your video to match your defined audience and speak directly to them. ![]() Although every business wants to appeal to everyone, that is just unrealistic. In addition, make sure you define your audience and whittle it down to a very specific group of people. Think about what your corporate video’s purpose is and develop a plan. Some videos want to sell or promote new products or services, others are more general in nature and simply want to increase brand awareness amongst a targeted audience. Some are created with the intention of gaining new customers, others are aimed at recruiting new employees. Not all corporate videos serve the same purpose, therefore, they should not all be the same. Showcase your company’s greatest assets, achievements, and include brand design such as jingles, color schemes, logos, mascots, and products that are recognizable by anyone viewing your video.īy branding your company throughout the corporate video, anyone viewing it will know what makes your company unique compared to the competition in your industry. No matter the reason you are distributing a corporate video, your company’s brand must be embedded in the message.Īlways include the who, what, where, when, and why in your video. Let’s continue and see how you can avoid airing a terrible corporate video that turns out to be an ineffective, costly mistake. Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video. Sharing online or through a companywide email account, corporate videos can be shared by customers and employees quickly and easily so it is viewed by the most people possible.Ĭorporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation. As a marketing strategy for your company, a corporate video can be indexed by Google, which could help boost your company’s website traffic tremendously and convert more viewers into customers. They are excellent marketing strategies.In fact, according to Forbes Insight, 59% of senior executives would rather watch a video than read text. ![]() While some people enjoy reading written text on things such as your company’s blog, others react better to visual cues like the ones found in videos.
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