3/30/2023 0 Comments Affinity crm![]() The email graph is one of the most interesting datasets on the planet - it contains a ton of interesting information about who knows whom, how well they know them when they were last in touch, who’s making intros to whom, and so on. This means that virtually every professional relationship that matters is captured somewhere in a stream of emails and calendar events. ![]() It’s ubiquitous and used for pretty much all external business communication. Yet, no one is leveraging this data to its full potential.Įmail is a really incredible form of communication. Incidentally, every relationship-driven company - from investment firms to sales and marketing teams to real estate firms - is sitting on a ‘goldmine of data’ in the form of their raw communications, which is generated at an incredible rate. These channels capture who we know, where we know people from, why we know them, etc. How do you bring data intelligence into a CRM?Īffinity’s core thesis is that people’s relationship data is best captured in our everyday communications, specifically email and calendar. So we set out to create something that would let them do just that, and that became Affinity. Of course, we also realized that there weren’t any good technology tools out there to let people build and nurture those relationships. We ended up realizing that no matter what job a person held or what role they filled, their success all hinged on one thing: building relationships with other people. At the time, we didn’t really know what type of business we wanted to start, so we made a point of talking to as many people as we could from a variety of fields and in a variety of roles - everything from entrepreneurs and investors to small business owners and executives. My co-founder Shubham and I were roommates at Stanford, and we had talked about starting a business together. They should know what AI is good at!!! Know My Company Tell us about your journey into technology and how you started Affinity. Marketers and sales professionals should really understand the capabilities and limits of AI and automation.
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